New Packaging for SuperValu

A new packaging design is being developed for our home brand, which is known for its upscale products. Due to the high-end nature of this brand, the usual research approach had to be slightly adapted in order to accurately reflect the premium image of the brand.

In this instance, the branding colour scheme was particularly important in creating a cohesive look for the packaging design. The colours chosen were carefully selected to align with the overall aesthetic of the brand and to appeal to the target audience.

However, it is important to note that this design is still a work in progress and is likely to undergo changes before it is finalised. The challenge in creating this design was to balance key words such as bathroom, clean, and gloves in a way that blended well with neutral tones. This required a certain level of creativity and attention to detail in order to create a cohesive and visually pleasing design that accurately represents the brand.

Overall, the new packaging design for the home brand is an exciting project that is being developed with a great deal of care and attention to detail. The end result will be a design that accurately reflects the premium image of the brand and appeals to the target audience.