Packaging Designs

le Roux

Some of my entrepreneurial family in South Africa asked me to come up with a concept for a new perfume logo and packaging ideas, whether they used it or not I don't know but it does help me for portfolio purposes. This includes some other ideas including an app to find the best coffee in town, which seemed like a good idea but then again, not sure if they took that idea further. That can be a post for another day.

The target audience for this product is 14 - 19, female, and would ideally be a gift for special occasions. The product would be slightly more expensive compared to its competitors leaning more towards the luxury end of the scale. So the font I chose should give the impression of informal, yet luxurious. I was considering a streamlined thin font but I felt it would disappear on the packaging box, so I finally came to the one below - loose, script and brush-like to give it that informal look yet luxurious. The idea was that for a younger female audience, the brush font had a playful element also which worked well for me.

The colour is perhaps typically feminine. However, I felt it gave the impression of young vibrancy and conveying energy, I was looking online on some stock images and found these brush-like lines going across as lines, and imported them in with Illustrator.

Prometics

I also wanted to include some other packaging ideas to this post, This one is also another family connection, on this occasion a work colleague of my dad, this was going as far back as 2007 while I was in college.

As far as I know, this side venture didn't succeed and the formula was sold to an American company, but I was happy with my design. I was asked to create a logo that conveyed the impression of 3 elements working together in harmony focusing on improving your health. This was in fact meant to be a cream, but I wanted to see how this logo would look in a pharmaceutical context. Below I'll add a mockup of what the cream potentially could have looked like.

Design Rationale.

For this logo, I simplified the companies mission statement into main keywords.

The target audience and market place also had to be considered so that the

business can differentiate themselves from their competitors.

The keywords are:

Triple synergy

innovative

modern

protecting

From these keywords, I came up with a symbol for the logo. Three elements when working together are more effective. For example, The three circles overlapping look stronger when coming together. The font reflects the target audience, which I concluded was mature, educated and sophisticated. For the colour, I chose a clean fresh blue that works in harmony with one another. The colour is consistent that enhances brand recognition.

Esmerelda Botanicals

This was an opportunity I saw advertised on Creative Ireland, a new startup wanted branding help and I put my name forward, after being supplied with a brief I created a logo and did some mockups for a business card and packaging. In the end, I was shortlisted with two other designers, the potential client didn't accept my design, I was however pleased with my outcome so I will add it below here:

So the overall look, was based on a photo the client loved, which I'll input below:

Her wording precisely was this:

"I have also fallen in love with this image - its taken by photographer Florian le Doux. I have made contact with Msr. Le Doux to enquire of his interest in allowing us use his beautiful image for our packaging (I remain ever the optimist) I can see this image wrapped around a rectangular box housing our product(s) with our name ‘Esmerelda Botanicals’ debossed in gold foil stamping visible in the green waters on the top."

I didn't use the image she supplied however used a similar one with licence bought. For the logo I went for something more simple and on-trend regarding the icon, rounded, minimalist yet friendly, and a serif font to give it an organic feel reminding the consumer this product is a craft.

Combining a love for nature, art and beauty with the enjoyment of creating the product I kept a similar photo of a seascape with refreshing colours that emphasises the organic theme throughout.

And I also created a mockup for what the design would look like on a business card:

If you are curious to see which design the potential client chose it can be found here: https://www.esmereldabotanicals.com/

Willow Cottage Honey

On twitter I saw someone looking for a designer to create a logo for their friends as a gift. So I made an offer showing my previous examples which they liked, I said I'd do it for 50 euro, which included a few different varieties. The brief was open, though I was supplied a photo of the cottage. So this in the end boiled down to modern or traditional, I gave both examples and it took time to decide, in the end I created a mock-up on a bottle to help visualize how it would look on a shelf, the result was the below: